There has been endless blabber going on about Audi’s “Green Police” super bowl commercial designed to attract attention to its new A3 2.0 TDI.
I usually would consider fellow Northwest resident, columnist, and left-wing greenie, David Roberts, to be of the same worldview on, well, anything. However, in his latest Grist column, I agree with his closing paragraph…
Anyway, not to overthink it (ahem), but the ad is not just another pot shot at greens. It’s an appeal to a new and growing demographic that isn’t hard-core environmentalist—and doesn’t particularly like hard-core environmentalists—but that basically wants to do the right thing. Audi’s effort to reach them, however clumsy, is actually a bit ahead of the curve.
Yes, I am the target audience of this ad (if that’s an accurate translation); and I would hardly call it clumsy. It made me laugh out loud! And, unlike many other ads (US Census Bureau, I’m looking at you), I remembered who was selling what. The riff on Cheap Trick’s “Dream Police” was brilliant, too.
Look, I’m in favor of conservation, I recycle to keep the regular “garbage” output to a minimum, and I try to simply use less of anything that I must. Not because of some moral authority; mostly because it’s practical. And I want my kids to have the same shot at fishing and hunting that I had growing up. I want them to have the same or similar air and water quality I enjoyed. I want logging companies to keep up the great work they’ve been doing with one of our many great, renewable and sustainable resources here in the Northwest. And, I would really like to get out of my old 90s Ford clunker into a new 2010 Ford Fusion Hybrid!
Audi is a bit rich for my blood, and I would much rather buy an award-winning American vehicle that is not only a hybrid, but is also more survivable than a hatchback.
Still, the torque those diesel engines put out are amazing, and, well, Audi makes some amazing vehicles, period, but I digress.
Anyway, I part company with David on his insistence in calling those of us limited-government types, “teabaggers.” Which is rather ironic — though not surprising — considering his opening whine line…
Is it me or were the Super Bowl commercials this year unusually ugly, misogynistic, and, worst of all, unfunny?
Meh, some were, but mostly just you, David.